Monday 12 August 2013

Power of few from the book "The Tipping point"

Recently i read the book "The Tipping point"by Malcolm Gladwell, in this book  he clearly explains how little things can make a big difference.

In this book, he clearly describes how the few things in our lives change a lot and he explains about the connections between the people and impact of them in our every day lives.

In this book  he explains the Law of Few and stickiness factor
  • Connectors:- Those are the people with large number of connections with people. 
  • Mavens:- They are data banks, where this people has a lot of knowledge.
  • Salesman:- They are people they can persuade others towards their choice.
In the stickiness factor he explains the reasons for the success of the TV shows( Sesame Street and Blue Clue's) in USA, in which understanding the audience is essential and delivery, but  understanding audience need is very difficult task.

In later part of the book he explains about the Law of One hundred and fifty and the power of context.
The Law of 150 says that the people can make good relationships between 150 people, beyond this the group can  divert from the main course this may lead to misunderstanding among the people.

The book goes very smoothly and has a good finishing.

I personally feel it is a good book for better understanding of our psychology, perceptions and external environment.

Venkat......

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