Saturday 19 October 2013

GE's Ambidextrous leadership

First let us understand the meaning of the word "Ambidextrous" it states that  "able to use the right and left hands equally well " as per Oxford Dictionary.

Point in bringing this word in context to the GE company is they were able to use their strategies for growth and cost-control measures equally and balancing both.

In Welch period, he concentrate much on the cost-control measures for making profits.
In Immelt period, he inherited the principle of cost-control and he made strategies for the growth of the company.

Immelt had a right mix of strategy for growth and cost measure. By changing the pattern of working through series of changes.

When Immelt took as a Chairman and CEO of GE on the first day he laid down a series of activities to be done in short and long term.
  • Concentrating on emerging economies like China and India.
  • Going for green technologies i.e., ecomagination.
  • Investing on R&D centers.
  • Modernizing the leadership center(renamed as Jack Welch Leadership Center) at Crotonville.
This points tells us that Immelt had a strategic vision for development of the company.

Further to his ideas, Immelt sold the the plastics and insurance business which are eating away the profits of the group and many more mergers & acquisitions as part of expansion and many business were sold of as part of cost-control measures. 

Thursday 10 October 2013

Jeff Immelt's strategy on turning GE into Ecofriendly

We all know that  Jeff Immelt is Chairman and CEO of GE. One of  the biggest companies in the world in terms of market capitalization. GE is conglomeration of various business like energy, aviation, locomotives and financial services.

Jeff succeeded Jack Welch after Jack retirement from Chairman and CEO of GE in 2001
Jeff has developed a business model that is ecofriendly which they term as "Ecomagination®".

Ecomagination is the initiatives taken by the GE under the leadership of Jeff Immelt, for developing cleaner technologies and improve companies energy efficiency.

The main reason behind launching this model is:

  • To go for "green" technologies.
  • To improve the customer efficiency by delivering the at-most value of the product.
  • To practice socio-economic sustainability.
  • To provide innovative solutions to the present day energy challenges.

GE's five primary commitments in the business initiative are:
  • To increase revenues through ecomagination products.
  • Double the investment on research and development for cleaner technologies.
  • Reduce green houses gases emissions.
  • Reduce water use and improving the water reuse.
  • Keep the public informed.